The Ultimate Business Challenge

It’s not every day as a CEO that you wake up, grab a coffee, and look at this in the Wall Street Journal. That’s what I did this morning, I think you should stop, drop what you are doing and check it out too.

You read this right. Today we’re launching a challenge: Let us find $10 million trapped in your business, or we will donate $100,000 to a nonprofit of your choice if we don’t. Now why in the world would we make such an offer? Because customers are tired of software companies selling buzzwords and promises with no or little business value. Also, this is what we have been doing for the last 10 years, for more than 1,000 businesses. We are very serious about our ability to help customers dig deep inside their businesses, specifically in their transaction systems and find and unlock trapped business value. And now today, we are taking a bold step, something never done before in our industry (that I know of) that makes clear how confident we feel about the value Celonis delivers. We’re putting real money on the table to show the real results we can deliver to companies. The reality is that companies everywhere run their core processes and operations through a complex mix of hundreds, sometimes thousands, of different systems that are rigid and fragmented. That complexity ties up execution capacity, and we help companies unlock that trapped capacity. So, spread the word. Challenge us to find that value. Share this challenge with your friends in businesses. Get signed up. We will learn about your business and confirm if your organization is a good fit for the program. We will walk you through the capacity assessment. And we will present our findings in an executive execution capacity report. While we are excited about the big numbers on the table, it’s important to understand the core truth of this program. This program is not just a challenge. It’s not even a contest. It’s a commitment. We exclusively committed to helping businesses find problems that they may not even know they have. To give them the ability to see the truth of their business operations. To see where all of the value gets trapped and then unlock that value. And when is the last time you get a chance to tell your CEO that you found $10M trapped in your business?

Alexander Rinke

Co-Founder and Co-CEO

Alex Rinke is co-founder & co-CEO of Celonis, the undisputed leader in process mining and execution management technology. Born out of a university project in Munich, Alex and his co-founders turned the theoretical concept of process mining into a working product, and landed their first client within weeks. Alex and his team successfully grew the company for five years without external funding, scaling rapidly across the globe before raising money. Five years and several rounds later, Celonis has now earned decacorn status, and recently completed the first ever $1bn Series D Round.

Today, Alex steers the global vision and executive team for Celonis, and is an active ambassador for sustainability and equal access to education. Alex firmly believes that by unlocking the world’s processes, we can create a better future for businesses and the planet.